Leading B2B marketing technology company announces the first-ever list of influencers and practitioners driving innovation with account-based marketing
NASHVILLE–(BUSINESS WIRE)–May 24, 2016–
Terminus, the leading account-based marketing (ABM) SaaS platform, today announced the first-ever list of the Top 40 ABM Superheroes. This esteemed list includes B2B marketing and demand generation thought-leaders as well as practitioners who are putting theory into practice at their own organizations.
“These superheroes are truly the trailblazers of account-based marketing,” said Terminus CMO and co-founder, Sangram Vajre. “They’re taking ABM from beyond being a buzzword to proving its impact on growing revenue.”
The Terminus ABM superheroes have made the shift from traditional lead generation to focus only on the companies, or accounts, which are the best-fit for their business. Account-based marketing allows B2B marketers to work in tandem with the sales team to support the revenue goals of the business.
“While account-based marketing is not a new idea, these ABM superheroes are challenging the status quo by redefining the concept to use marketing technology to engage their contacts at scale. Instead of blasting that same message to thousands of people, our superheroes are able to personalize content and campaigns for the right accounts,” Vajre said.
To be included in the league of ABM Superheroes, B2B marketers successfully:
- Target the right accounts that are based on ideal customer profiles (ICP) or persona criteria
- Engage accounts in the most meaningful and personalized way possible on multiple channels such as mobile, social, display and video
- Accelerate opportunities down the marketing and sales pipeline while building long-term relationships to create customer advocates.
“We had a hard time narrowing down the list to 40 people because there are so many brilliant B2B marketers out there,” Vajre explained, “but our superheroes, especially our customers, are truly leading change in their organizations by testing account-based strategies and tactics in the marketplace.”
Terminus customers who are ABM practitioners run the gamut from c-suite executives devising the account-based strategies to tactical managers who are responsible with day-to-day activities such as launching marketing campaigns. The complete list of ABM Superheroes is available here or download the .pdf. Come meet some of the Terminus ABM superheroes at SiriusDecisions #SDSummit in Nashville at Booth #353 or Tweet to @Terminus with #ABM.